Case study · 2017 · 2019
WindowSight
Streaming art for the biggest screen in the house.
WindowSight brings art and photography to TVs. I designed the product from its very first version; today it comes built into more than 30 million TVs.
- Role
- Product Designer
- Years
- 2017 – 2019
- Platform
- Smart TV and web
- Based in
- Terrassa
Recreation: WindowSight in the living room. Generative artworks, not from the catalogue.
01 · The challenge
Designing for the biggest screen in the house
A TV isn't a big phone. You watch it from the sofa, several metres away, and control it with a four-arrow remote. And in an art product there's one more rule: the interface can't compete with the artwork.
Large type, few elements per screen and contrast designed for a bright living room.
Every screen is navigated with the remote. Focus must always be visible and move predictably.
The interface appears when needed and steps aside so the artwork fills the screen.
02 · What I designed
The product from its first version, and its launch website
I joined WindowSight in 2017, when the product was just starting. I designed the TV experience from the first version and, in 2019, the launch website.
Illustrative recreation of navigating with the remote. The artworks are generative, not from the WindowSight catalogue.
03 · Where it is today
What started in Terrassa is now on tens of millions of screens
TVs from 350 brands ship with VIDAA Art, powered by WindowSight since 2024.
WindowSight is the main content provider for LG Gallery+.
works by more than 300 artists and photographers in the catalogue.
In 2026 it also reached Whale TV, with more than 45 million screens, and launched the TV 3.0 app.
“Miquel was the father of WindowSight in terms of Product Design.”Pol Rosset, CEO of WindowSight
Sources: press releases from WindowSight, LG (August 2025) and Whale TV (2026).
04 · My role
Product designer, 2017–2019
The first version's experience, from browsing collections to playing the artworks.
Design of the 2019 landing page.
What I learnedA solid product foundation shows years later, when others take it to millions of screens.